Digital Technologies and the Reformatting of Values in the Post-Truth Era

Abstract

This article critically examines how digital technologies are reshaping public values in the post-truth era.Bringing together insights from philosophy, sociology, media studies, and cognitive science, it considers howalgorithmic personalization, emotional engagement, and surveillance capitalism are redefining traditionalconcepts of truth, power, privacy, and autonomy. The study identifies six key transformations: the rise of syn-thetic media destabilizing evidence-based knowledge, influence-based epistemologies replacing institutionalgatekeepers, and conflicts between algorithmic efficiency and substantive justice. The findings illustrate ashift from truth as factual accuracy to truth as emotional engagement, and from autonomy as individual free-dom to autonomy mediated by algorithmic systems. The final recommendations include regulatory harmoni-zation, the development of an ethical platform, data trust models, cooperative ownership structures, and life-long digital literacy training. Ultimately, the article offers a normative framework and practical ways to aligndigital innovation with democratic and ethical values.