Transformation of youth national identity in the context of globalization

Abstract

The article examines the features of the transformation of young people’s national identity in the context ofglobalization processes. It analyzes the contradictions between the desire to preserve national uniqueness andthe influence of global culture, digital technologies, and mass communication. The authors demonstrate thatglobalization does not destroy national identity but rather stimulates its rethinking, contributing to the for-mation of hybrid forms of self-consciousness that combine elements of local and global culture. The aim ofthe study is to provide a comprehensive analysis of the transformation of youth identity in worldview, cultur-al, and social contexts. Special attention is paid to the structure of national self-consciousness, the issues ofharmonizing national consciousness and cultural identity under globalization, as well as innovative approach-es and cultural practices that influence the formation of the personal and social image of young people. Thepaper also addresses the ethical, social, and aesthetic aspects of the formation of youth identity.