Transformation of the system of value preferences in the conditions of the urban (megapolis) environment

Abstract

The article deals with the topical issue of the influence of the metropolis and its socio-cultural space on the
outlook, values and lifestyle of citizens. The article is devoted to the analysis of the transformation of value
preferences of society throughout the history of the urban process. Cultural processes related to the development of the urban environment, which contributed to the change of value preferences and the cultural appearance of the city, and the reverse influence of new cultural and moral aspirations on the development of the urban environment are considered. The article emphasizes the idea of the mutual influence of the urban environment and the value system, and a special socio-cultural space with intellectual, linguistic, moral, ethical, communicative and other characteristics is considered as a result of these interrelated processes. It shows the aggravation of contradictions in the development of cities, in particular the city and the polis in the ancient world, the insolubility of some problems in a particular historical period. The authors describe in terms of “cultural proportionality” and “cultural centrality” the realities of the emerging type of society, the urban environment, characterized by changes in the degree of mutual influence of the city and culture, the system of moral priorities. In the article, along with the positive side of the development of the urban
environment, the negative consequences of the development of the metropolis are also determined. The
authors focus on socio-cultural transformations in the conditions of a megalopolis that affect the manifestation of the crisis of spiritual culture, and emphasize the need to harmonize traditional values and modern moral innovations in order to prevent the deformation of the spiritual potential of the population of cities and megacities.