Creativity in the conditions of modern scientific communication

Abstract

The article is devoted to the increasing relevance of the axiological aspect of scientific communication in the
information society. Informatization of various spheres of society has created conditions, necessities and opportunities for understanding the multidimensionality of a person, his creative activity. The analysis of the research of domestic and foreign authors devoted to creativity allows us to recognize that there are different and sometimes opposite theories of creativity. In the article, creativity in its axiological status is considered as the most important value of modern society. Attention is drawn to the fact that destructive human activity has led
to the fact that the gap between nature and civilization has reached catastrophic proportions that threaten the
very existence of humanity. The authors of the article, wondering about the possibility of claiming that our
history is a product of human creativity, pay attention to the fact that not only the creativity of outstanding
personalities and the masses is the driving force, but also quasi-creativity, destructive activity affects social
processes, but, however, with a minus sign. According to the authors, with the help of scientific communication, a modern scientist can and should independently constitute the world of science and determine the path of further social transformation. Of fundamental importance in the study are the theoretical and methodological principles of a systematic approach, supplemented by the ideas of synchronism and synergetics, which make it possible to substantiate the axiologically negative intentionality of creativity associated with destructive activity, antisocial, aggressive “creativity”.